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The Art of the Start 2.0 by Guy Kawasaki
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The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Guy Kawasaki
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Narrator Paul Boehmer

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Length 8 hours 43 minutes
Language English
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Brought to you by Penguin.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

© Guy Kawasaki 2015 (P) Penguin Audio 2022

BusinessScience & TechnologyNonfiction

Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.

Audiobook details

Author:

Narrator:
Paul Boehmer

ISBN:
9780241996928

Length:
8 hours 43 minutes

Language:
English

Publisher:
Penguin Books Ltd

Publication date:

Edition:
Unabridged

Illustration of person opening a gift

The perfect last-minute gift

Audiobook credit bundles can be delivered instantly, given worldwide, and support local bookstores!

Start gifting
Phone showing make the switch message

Limited-time offer

Get two free audiobooks!

Now’s a great time to shop indie. When you start a new one credit per month membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

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Reviews

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company This is a delightful, complete, and consummately practical entrepreneur's handbook. Every person who wants to start a business should read it Anyone trying to change the world should read The Art of the Start This is a must-read book for every entrepreneur Thank heavens that Guy Kawasaki has seen fit to rejig his entrepreneurs' bible. A sound guide for running a business from start to middle. Expand reviews
The perfect last-minute gift Shop credit bundles