Skip content
Celebrate our 10th Anniversary with giveaways, merch, and more! Learn more
The Startup Way by Eric Ries
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Buy one get one free

This month only!

Become a member and shop our members-only, 10th anniversary buy-one-get-one sale in support of local bookstores.

Get started

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth
Due to publisher restrictions, this audiobook is unavailable for purchase in your selected country.
Narrator Eric Ries

This audiobook uses AI narration.

Weโ€™re taking steps to make sure AI narration is transparent.

Learn more
Length 10 hours 12 minutes
Language English
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Winner of the Business Book Awards 'Thought Leader' category

------

Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

Buy one get one free

This month only!

Become a member and shop our members-only, 10th anniversary buy-one-get-one sale in support of local bookstores.

Get started

Reviews

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale In the pivot-or-perish networked world of 21st century business, this is mission critical reading The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention Expand reviews
Celebrate our 10th Anniversary with giveaways, merch, and more! Learn more