The DOSE Effect

A neuroscientist’s powerful framework for enhancing quality of life through the regulation of four key hormones: Dopamine, Oxytocin, Serotonin, and Endorphins (DOSE).

The brain’s ability to change and adapt is one of the most powerful tools we can harness to improve our lives. Renowned neuroscientist and co-founder of Neurify, Tj Power, believes in the human ability to optimize and rewire brain chemistry to unlock one’s full potential. However, to do so, one must first implement a series of practical, life-changing strategies.

The DOSE Effect reveals the secrets of our brain chemistry, offering simple and accessible ways to make modifications to your lifestyle that can transform your brain. Drawing on cutting-edge science, Power explores how biohacking your brain can not only enhance cognitive performance but also improve the aspects of your life that ultimately control a happier, healthier, and more productive lifestyle.

The DOSE Effect proves the intrinsic connection between lifestyle factors and mental and physical well-being. Split into four sections, this essential guidebook provides the most effective techniques for understanding the key hormones that rule our thinking and our behaviors:

1. Dopamine: your motivation and attention chemical


2. Oxytocin: your relationships and confidence chemical


3. Serotonin: your mood and energy levels chemical


4. Endorphins: your stress reduction chemical

Research-driven and deeply inspiring, Power’s revolutionary strategies allow readers to harness behaviors and practices to improve mental health, manage stress, elevate mood, and promote overall wellness. His key findings include the influence of effortful activity on Dopamine production, the significance of social connection in Oxytocin levels, the value of connecting with nature and maintaining gut health for optimal Serotonin levels, and the beneficial effects of physical exertion and laughter on Endorphins release. You have everything you need to optimize your brain chemistry—this groundbreaking book shows you how.