How to Win at Feminism

Reductress is a fast-growing, satirical website that takes on the voice of a stereotypical women’s magazine to deliver smart, wickedly funny content that subversively points out how the media has co-opted feminism in a strange and absurd way. Referred to as the “feminist Onion,” it pokes fun at the messages we’re fed from an early age and throughout adulthood. Headlines include “How to Make a Cry for Help Without Bothering Anyone” and “Maybe You SHOULD Smile: Cat-Callers Who Make Some Good Points”. Since its creation in 2013, it has exploded in popularity, with its on-point criticism wrapped in hilarious headlines and features, appealing to intelligent young fans of Lena Dunham’s Girls, and of course, Beyonce. Reductress was founded by Beth Newell and Sarah Pappalardo, the authors of this book.

Sarah Pappalardo is the co-founder and managing editor of Reductress, and a writer, performer and playwright living in Brooklyn. Born in Boston and raised in the wilds of New Hampshire, she has written and performed at IO Chicago, The Second City, and the Magnet Theater, and The Upright Citizens Brigade. She was previously an artistic associate for the Chicago-based Bare Boned Theatre, and her plays have since been performed in front of tiny audiences throughout Chicago, New York, and Philadelphia. With brief stints as an advertising producer and copywriter, Sarah has also learned to have a healthy love-hate relationship with the media landscape and working in general.