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Crossing the Chasm
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Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

Collins Business Essentials

Description

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Collins Business Essentials Series


Crossing the Chasm
Crossing the Chasm
Geoffrey A. Moore
Abridged
Inside the Tornado - Abridged
Inside the Tornado - Abridged
Geoffrey A. Moore
Abridged
The Leadership Engine - Abridged
The Leadership Engine - Abridged
Noel M. Tichy
Abridged
Focus - Abridged
Focus - Abridged
Al Ries
Abridged
Reengineering the Corporation - Abridged
Reengineering the Corporation - Abridged
Michael Hammer & James Champy

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