Crossing the Chasm
Marketing and Selling Technology Projects to Mainstream Customers
Collins Business Essentials
Narrated by Mike Chamberlain / 9 hours 45 minutes
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Gift this Audiobook
Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.