Refer your friends, get free audiobooks, support local bookstores. Learn More


Get for $0.99 with Membership


Your 7 Triggers to Persuasion and Captivation

By Sally Hogshead
Narrated by Sally Hogshead / 8 hours 41 minutes

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

  Add to Your Wish List

Almost ready!

In order to save books to your Wish List you must be signed in to your account.

      Log In       Create Account

Gift this Audiobook

Simply email this audiobook to a friend or print a certificate for later. Either way, your gift supports local bookstores and lets you share a story with the touch of a button.


Narrator Sally Hogshead
ISBN 9780062042453
Length 8 hours 41 minutes
Language English
Publisher HarperCollins
Publication Date
Abridged No

Share this page!

Link too long? Use a URL Shortener