Quarantine Session #30: Roman Mars & Kurt Kohlstedt + Seth Godin

Summary

The beloved 99% Invisible podcast takes book form in The 99% Invisible City: A Field Guide to the Hidden World of Everyday Design, and host and creator Roman Mars and digital director and producer Kurt Kohlstedt talk with legendary podcaster, author and marketing expert Seth Godin about the transition. The trio of podcast pros talk about the strengths of different media for telling stories and why it was important to create a book, and Roman and Kurt share their favorite tidbits and the quirky things they discovered in creating the podcast and book, as well as the process of gathering information, and the stories they ended up not being able to pursue.