The Whole Story

John Mackey is an entrepreneur and the cofounder and visionary of Whole Foods Market. In his forty-four years of service as CEO, the natural and organic grocer grew from a single store in Austin, Texas, to 540 stores in the US, UK, and Canada, with annual sales exceeding $22 billion. Mackey cofounded the Conscious Capitalism Movement and coauthored a New York Times and Wall Street Journal bestselling book entitled Conscious Capitalism: Liberating the Heroic Spirit of Business and follow up, Conscious Leadership: Elevating Humanity through Business. He is also the coauthor of The Whole Foods Diet: The Lifesaving Plan for Health and Longevity and The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes. Mackey currently serves on the board of directors for Conscious Capitalism, The Motley Fool, CATO Institute, The Institute for Cultural Evolution, and Students for Liberty and is pursuing his next business venture, Love.Life.

Adam Barr, a recovering lawyer, former golf industry executive, former singing telegram messenger, and former print and television reporter, now bends the energy of all those "formers" toward his passion for acting and singing. He enjoys reading, rowing, baseball, music, cooking, wine, and cooking with wine while music is playing. He lives near New York City with his family.