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Learn moreThe most compelling figures in the Warner Bros. story are the sagacious Mo Ostin and the unlikely crew of hippies, eccentrics, and enlightened execs who were the first in the music business to read the generational writing on the wall in the mid-1960s. By recruiting outsider artists and allowing them to make the music they wanted, Ostin and his staff transformed an out-of-touch company into the voice of a generation. Along the way, they revolutionized the music industry and, within just a few years, created the most successful record label in the history of the American music industry.
Ostin ushered in a counterintuitive model that matched the counterculture. His offbeat crew reinvented the way business was done, giving their artists free rein while rejecting out-of-date methods of advertising, promotion, and distribution. And even as they set new standards for in-house weirdness, the upstarts' experiments and innovations paid off, to the tune of hundreds of legendary hit albums.
It may sound like a fairy tale, but once upon a time Warner Bros Records conquered the music business by focusing on the music rather than the business. Their story is as raucous as it is inspiring, pure entertainment that also maps a route to that holy grail: love and money.
Peter Ames Carlin has been a columnist for the Oregonian newspaper since 2000, and he is the author of Catch a Wave: The Rise, Fall and Redemption of the Beach Boys' Brian Wilson, which was acclaimed by Wilson collaborator Van Dyke Parks as "the essential Beach Boys saga." He has also worked as a freelance writer and as a senior writer at People magazine. Carlin lives with his wife and three children in Portland, Oregon.
David de Vries can be seen in a number of feature films, including The Founder, The Accountant, Captain America: Civil War, and Billy Lynn's Long Halftime Walk. On television, his credits include House of Cards, Nashville, Halt and Catch Fire, the National Geographic film Killing Reagan, and The Immortal Life of Henrietta Lacks for HBO. As a veteran stage actor, David appeared as Lumiere in Disney's Beauty and the Beast on Broadway, as Dr. Dillamond in the Los Angeles and Chicago companies of Wicked, and in hundreds of shows in regional theaters throughout the country. He is an Audie and Odyssey Award-winning narrator for his performance in Pam Munoz Ryan's Echo and has voiced over 100 titles in every genre, including his Audie Award-nominated performance of the 2011 Caldecott winner A Sick Day for Amos McGee.