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Shop nowThe Art of Social Media
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Learn moreBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
Peg Fitzpatrick is coauthor of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels, McDonald's and currently Adobe. She work with the best brands and makes them even better! Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million each day with a her own social platform over 1.5 million. Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and a sassy little yorkie in beautiful New Hampshire.
Guy Kawasaki is the chief evangelist of Canva and host of the Remarkable People podcast. He was the chief evangelist of Apple, trustee of the Wikimedia Foundation, and brand ambassador of Mercedes-Benz. Kawasaki has a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Amanda Ronconi is an actress and narrator who divides her time between New York City and upstate New York. She has a BFA from NYU, where she studied at the Stella Adler Conservatory. She has performed in theaters around New York City and regionally at the Alley, Capital Rep, and many productions at the Shakespeare Theatre of New Jersey. Her Off-Broadway solo comedy, Shirley at the Tropicana, received critical acclaim and was subsequently featured in the New York Times. Film and TV credits include Daydream Believer (Slamdance 2001's Best Dramatic Feature winner), The Understudy, Deadly Sins (ID Discovery), and IFC's Get Hit and Chasing Paradise. National network and regional commercials include Chase Bank, Sony, and Blue Cross/Blue Shield. Her voice-over work encompasses nearly 100 audiobooks available on audible.com. She is a member of SAG-AFTRA and Actors' Equity.