Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries. Are we missing better, and even bigger, opportunities to innovate and grow?
With three decades of research, W. Chan Kim and Renée Mauborgne reveal another way to innovate and grow. Just as their #1 global bestseller Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach—nondisruptive creation—that is free from the destructive displacement that happens when innovators set out to disrupt.
Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this bold, new approach to innovation allows companies to grow while also being a force for good. With examples that cut across all sectors of the economy, this book shows: why nondisruptive creation matters to all of us and why it's about to become a lot more important in the future; how to create innovation strategies that trigger nondisruptive creation instead of disruption; how to identify and execute on nondisruptive opportunities; and how companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.
Roger Wayne hails from small-town Minnesota. He served in the Air Force as a broadcast journalist in South Korea. After doing plays in early college he earned an acting scholarship and obtained his BA in communications and journalism. He worked as an actor for two years in Minneapolis and then moved to NYC, where he continues to work in TV, film, theater, and voice-over. He has recorded for video games, animation, and commercials, and he loves making books come to life. Roger lives in New York City. You can see what he's up to at rogerwayne.com.