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Spending Your Way to Wealth

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Spending Your Way to Wealth

A Breakthrough Book on the Psychology of Spending, Investing, and Wealth.


Educators and financial professionals agree: fiscal literacy is an essential life skill. But something essential is too often missing: a real understanding of why we spend the way we do. Every day, perfectly normal people make spending decisions that have disastrous long-term consequences. But it doesn’t have to be that way. When it comes to spending and wealth, we can change from merely being normal to becoming normal PLUS.

Spending Your Way to Wealth is all about that process. Written in an informal, relatable style, the book is a practical guide to applying valid psychological principles to how and why we spend. By applying the strategies clearly stated throughout the book, we can change our behavior—ensuring our potential, long-term wealth and personal satisfaction.

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“A wise and lucid guide to financial and psychological wealth.”

David Myers, Ph.D.

“Not since the Great Depression has such knowledge been so necessary as we continue to face the financial turmoil caused by the recent coronavirus pandemic.”

Tyler R. Tichelaar, Ph.D., Author of Narrow Lives and The Best Place

About the author

Author of the book, Spending Your Way to Wealth, Paul Heys is a retired financial advisor, a former CEO, and a founding director of a commercial bank. Prior to his financial career, he was a pilot (commercial jet instructor rated) and a retired Air Force officer.

For the past 20 years, Paul has been a frequent guest speaker at civic and municipal events—and on cruise ships. His talks on spending and wealth are often referred to as provocative, insightful, educational, and entertaining. After one such event, a passenger told the ship’s cruise director that the presentation was “the highlight of the cruise.” Another said they loved the way the presenter made them think.

Paul has compiled his insights on human behavior and its impact on spending and wealth into his book, available now, and continues to speak and write on the topic.

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