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Start giftingThe Halo Effect
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Learn moreMuch of our business thinking is shaped by delusions—errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
Phil Rosenzweig is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his PhD from the Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. He is a native of Northern California.
Jim Manchester is a retired English and theater teacher in Rhode Island. He has directed and acted in many theatrical productions over the years and has done voice-over work in the Providence area. Jim resides in the lovely seaport town of Bristol, Rhode Island.
Reviews
“A refreshing antidote to the glut of simplistic books about achieving high performance…[A] smart and spicy critique.”
“I was taken by this book. It destroys myths concerning the attribution of success in the management literature using potent empirical arguments. It should stand as one of the most important management books of all time, and an antidote to those bestselling books by gurus presenting false patter and naive arguments.”
“Rosenzweig doesn’t only poke fun at the mass of bad writing and bad science in the management world. He explains why it is so bad—and how you can learn from it, despite the efforts of the authors.”
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