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Start giftingIslands of Profit in a Sea Red Ink
This audiobook uses AI narration.
We’re taking steps to make sure AI narration is transparent.
Learn moreTop companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding and which are just a drain on resources. Most astonishing, he has found that roughly 40 percent of any new client’s business is unprofitable and that profit increases of 30 percent or more are within reach.
Byrnes reveals an uncomfortable truth: It’s possible, even easy, to have everyone in your company meet their sales targets and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths, such as:
• Revenues are good, costs are bad
• All customers should get the same great service
• If everyone does his or her job well, the company will prosper
Every company has enormous potential waiting to be unleashed; this audio book offers precise thinking and strategies to help every manager reach that potential.
Jonathan L. S. Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits by 10-30 percent using its profitability analytics and management process. A widely followed thought leader on profitable growth and innovative customer-supplier relationships, Byrnes is a frequent speaker and writer who has advised over 100 companies and institutions. He earned a doctorate from Harvard, and has been a senior lecturer at MIT for thirty years. In addition to his popular HBS column, "The Bottom Line," he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners.