Have a Gift or Promo Code? Get Started
Gift any 3, 6, or 12 month audiobook membership and get Circe for Free! Learn More
Price:

$28.00 USD

Available for Pre-Order

Publication Date: March 17, 2020

Samsung Rising

The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech

By Geoffrey Cain

An explosive exposé of one of the biggest and most secretive companies in the world, Samsung, as the Korean juggernaut battles Apple and Sony to dominate the world of technology

Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front.

Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. But with the rise of the PC revolution, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fought its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.

Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost.

A sweeping insider account of the Korean company’s ongoing war against the likes of Google and Apple, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.

  Add to Your Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Give a Gift, Receive a Gift

Purchase any 3, 6, or 12 audiobook membership this holiday season and get a FREE copy of Circe!

Gift Now
 
Get Circe Free with Gift Membership Purchase Learn More