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Sign up todayGet Big Fast and Do More Good
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Learn moreGet Big Fast and Do More Good is a guide to modern entrepreneurship and accelerated brand-building from the founders of Yes To Inc, the company behind the breakthrough natural beauty brand Yes to Carrots.
Ido Leffler and Lance Kalish, two 29-year-old Australians with very different backgrounds and skills, cofounded their company in 2006 with little more than a dream and made it big. Yes to Carrots has become one of the biggest natural beauty brands in the world and is one of the fastest-growing skincare brands. Leffler and Kalish have accomplished it all while maintaining solid principles, investing in meaningful business relation¬ships, giving back to the community, and still making it home in time for dinner.
The authors started their business with nothing but chutzpah and great instincts for products with potential. They’ve since made lots of great decisions and some really, really bad ones, and are ready to share their hard-won secret to success: a strong, resilient, trusting partnership coupled with a great sense of humor.
IDO LEFFLER and LANCE KALISH are the founders of Yes To, Inc.
Reviews
“For the freshly minted entrepreneur, [the] authors of this irreverent book—successful self-starters Leffler and Kalish—are brutally honest about the goofs and gaffes they made on the way up. Since more than 90% of startups fail in their first three years, it might be more useful to know what not to do when you start a business.” —Time Magazine
“When Walgreens was founded, over 100 years ago in a one thousand square foot pharmacy, no one expected we would become a brand recognized around the world. And, that’s a point that is captured so well in this insightful and masterfully written book. The “Yes To” products we carry in our stores reflect what we mean by “Doing Good while Doing Good Business.” Ido Leffler and Lance Kalish have certainly set a high bar, and this book is a prime example of what hard work, vision, and a “yes” attitude can do for you and your company.” —Gregory D. Wasson, President and CEO, Walgreens Co.
“Two crazy (and whip-smart) guys got you (and me!) to put carrots and tomatoes on our face. Their product works, their company works, their charity works and they’ve worked their way into our stores and homes- Yes To reading this book and learning from their story!” —Ellen Gustafson, Social Entrepreneur and Food Activist, Co-Founder of Food Tank, Co-Founder of FEED
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