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The Road to Cuba
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The Road to Cuba

The Opportunities and Risk for US Businesses

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A Knowledge@Wharton Originals After President Barack Obama’s announcement in December 2014, investors, business leaders, and entrepreneurs began asking questions: What will this historic change mean for economic relations between the United States and Cuba? What opportunities—and risks—should US companies consider as they explore the business potential of one of the largest markets in the Caribbean? The Road to Cuba: The Opportunities and Risks for US Business answers those questions and more. In this original in-depth audiobook, Knowledge@Wharton, The Wharton School’s online journal of business analysis, addresses: Quick-win opportunities: travel and tourism, telecoms, financial services, and food industries Longer-term prospects: construction and real estate, energy production and mining, manufacturing and retail, pharmaceuticals and biotechnology, and agriculture The political and economic risks and hurdles: An analysis of what could speed up—or derail—progress in relations The Road to Cuba is a comprehensive guide for business leaders in the United States who want to understand the opportunities the Cuban market holds. It is also a must-hear for business leaders in Cuba and around the world who want to understand the investment and competition that is on its way. Gildan Media is proud to bring you another Wharton Digital Press Audiobook. These notable audiobooks contain the essential tools that can be applied to every facet of your career.


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