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Real Influence

Persuade Without Pushing and Gain Without Giving In

By Mark Goulston & John Ullmen
Narrated by Walter Dixon / 6 hours 19 minutes

People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermines the relationship...maybe forever.

Yet, most books on influence still portray it as something you "do to" someone else to get your way. That out-of-date approach invites resistance or cynicism from those who recognize the techniques. Manipulative tactics might occasionally wear down a colleague's or client's resistance, but they fail to produce the mutual trust that sustains successful relationships. In short, they just won't work in our sophisticated, post-selling world.

In this groundbreaking book, authors Mark Goulston and John Ullmen reveal a new model for authentic influence-the kind that creates a strong initial connection and survives long after agreement has been reached. Based on listening, genuine engagement and commitment to win-win outcomes,

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Author &
Narrator Walter Dixon
ISBN 9781469085920
Length 6 hours 19 minutes
Language English
Publisher Gildan Audio
Publication Date
Abridged No
 

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