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Start giftingDesigned for Digital
This audiobook uses AI narration.
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Learn moreMost established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutionsโand redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy.
Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Cynthia M. Beath is professor emerita at the University of Texas McCombs School of Business.
Martin Mocker is professor at ESB Business School at Reutlingen University, Germany, and research scientist at the MIT Sloan Center for Information Systems Research.
Jeanne W. Ross is principal research scientist at the MIT Sloan Center for Information Systems Research.
Kitty Hendrix is an Audie Award-nominated and AudioFile Award-winning actor who has narrated books since 2013 in nearly every genre. With an extensive background in professional theater, indie film, and musical performance on both the East and West coasts, she often finds herself performing books that promote personal empowerment. In fiction, with an array of accents and an expansive emotional range, she enjoys narrating dynamic and complex characters. In nonfiction she loves imparting concepts and principles in a clear, compelling, and relatable way. Kitty loves audiobook narration because she gets to apply her acting skills every day. Kitty lives in NYC with her writer husband and her Shiba Inu, Reiki.