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Brand Aid

A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By Brad Van Auken
Narrated by Erik Synnestvedt / 10 hours 49 minutes

Branding is more than a great logo. A brand is the essence of an organization—its DNA—impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy. Bringing together illuminating case studies, best practices, and the latest research, this edition offers invaluable advice on every aspect of brand management including: The 6 most powerful sources of brand differentiation • 5 elements that trigger brand insistence • Turning brand strategy into advertising • Online branding • Private label brands • Creating “category of one” brands • Social responsibility, sustainability, and storytelling • 60 nontraditional marketing techniques • Metrics • And more A treasure trove of techniques, templates, and rules of thumb, Brand Aid is the ideal resource for anyone responsible for building their organization’s brand.

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Author
Narrator Erik Synnestvedt
ISBN 9781469031156
Length 10 hours 49 minutes
Language English
Publisher Gildan Audio
Publication Date
Edition Unabridged
Libro.fm Rank #108,964 Overall
Genre Rank #5,949 in Business
 

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