Skip content
Get a free audiobook AND support bookstores Make the switch
Abridged
Words That Work - Abridged by Dr. Frank Luntz
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, youโ€™ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting

Words That Work - Abridged

It's Not What You Say, It's What People Hear

$26.24

Get for $14.99 with membership
Narrator Dr. Frank Luntz
Length 6 hours 16 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Summary

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, youโ€™ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Get a free audiobook AND support bookstores Make the switch