Skip navigation
Have a gift or promo code? Get started
Skip content
Words That Work
Price:

$21.84 USD

Get for free with membership
  Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Words That Work

It's Not What You Say, It's What People Hear

Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country

In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.

Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."

If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Gift audiobook memberships

You pick the membership (1, 3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and your local bookstore is supported by your purchase.

Start shopping
Libro.fm App
 

Audiobook details