Skip content
Get two free audiobooks AND support local bookstores Make the switch
How Not to Sell by Mike Wicks
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Phone showing make the switch message

Limited-time offer

Get two free audiobooks when you make the switch!

Now’s a great time to shop indie. When you start a new membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Make the switch
Libro.fm app with gift bow

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting

How Not to Sell

Why You Can't Close the Deal and How to Fix It

$19.94

Get for $14.99 with membership
Narrator Josh Childs

This audiobook uses AI narration.

We’re taking steps to make sure AI narration is transparent.

Learn more
Length 4 hours 18 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

This helpful resource will show you what you’re doing wrong with selling and how to fix it.

You make the right calls all day, you deliver your pitches flawlessly, and you donate to every one of your potential client’s kid’s school fundraisers. But you still aren’t closing deals. What gives? Well, you’re clearly screwing something up, and it’s time you find out what it is. 

You aren’t anywhere near your sales targets, and your bottom line hasn’t budged since your started. Chances are it’s not about what you’re doing right--it’s about what you’re doing wrong.

How Not to Sell is filled with interviews and stories of people who were being held back by the things they didn’t realize were working against them. The workplace is a minefield filled with politics and unspoken rules. This book is here to teach you: 


  • How you’re screwing it up and what to do about it

  • How other people screwed it up before figuring it out

  • What you should stop doing immediately

  • What you should be doing more of

Stop panicking and letting frustration hold you back. How Not to Sell is the tool you need to get out of your sales slump and make your numbers!

Mike Wicks is an award-winning author, collaborator, and senior writer at Kevin Anderson & Associates. He has managed several multimillion-dollar government programs, rebranded towns and regions, written economic development and tourism strategies, and created sponsorship programs for major not-for-profits. Wicks is also a well-regarded trainer, facilitator, and speaker whose clients have included national banks and multinational insurance corporations. Wicks has written and collaborated on over twenty books, e-books, and training manuals. Fire from the Sky: A Diary Over Japan won a silver medal for best military memoir of 2005, awarded by the Military Writers Society of America. He’s a foodie, so when he’s not writing he can be found in his kitchen preparing a gourmet meal. 

Phone showing make the switch message

Limited-time offer

Get two free audiobooks when you make the switch!

Now’s a great time to shop indie. When you start a new membership supporting local bookstores with promo code SWITCH, we’ll give you two bonus audiobook credits at sign-up.

Make the switch
Libro.fm app with gift bow

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Get two free audiobooks AND support local bookstores Make the switch