Skip content
Get a free audiobook AND support bookstores Make the switch
Abridged
Unleashing the Idea Virus - Abridged by Seth Godin
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account
Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, you’ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting

Unleashing the Idea Virus - Abridged

$12.55

Narrator Seth Godin
Length 2 hours 7 minutes
Language English
  Send as gift   Add to Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log in       Create account

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission MarketingThis is MarketingThe Practice, and The Song of Significance.

Libro.fm app

Get a free audiobook when you make the switch!

When you start a new membership in support of local bookstores with the promo code SWITCH, you’ll get a bonus audiobook credit at sign-up.

Make the switch

Gift audiobook credit bundles

You pick the number of credits, your recipient picks the audiobooks, and your local bookstore is supported by your purchase.

Start gifting
Get a free audiobook AND support bookstores Make the switch