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Winning With the P&G 99 - Abridged
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Winning With the P&G 99 - Abridged

Principles and Practices of Procter & Gamble's Success

By Charles L. Decker
Narrated by Charles L. Decker / 1 hour 34 minutes

Instantly recognizable as the company behind such familiar products as Ivory soap, Tide detergent and Crest toothpaste, Procter & Gamble is admired as one of the world's best managed companies. Marketing training at P&G rivals that of an MBA degree, and Harvard Business School teaches P&G's brand-management system. Now, a former P&G marketing executive identifies ninety-nine practices and principles that fuel this $35 billion powerhouse -- strategies for success in business and in life.
Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.
Accessible and engaging, Winning with the P&G 99 offers the time-tested strategies that have kept P&G on top -- practical insights for anyone managing a business, a career, or striving for a personal best.

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Author
Narrator Charles L. Decker
ISBN 9780743549523
Length 1 hour 34 minutes
Language English
Publisher Simon & Schuster Audio
Publication date
Edition Abridged
Genres Business, Self-Improvement & Nonfiction
Libro.fm rank #181,916 Overall
Genre rank #11,071 in Business