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Treasure Hunt by Michael J. Silverstein & John Butman
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Treasure Hunt

Inside the Mind of the New Consumer

$21.00 USD

Get for $14.99 with membership
Narrator John H. Mayer
Length 9 hours 18 minutes
Language English
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A BMW in a Costco parking lot?

A working-class family with a 50-inch plasma TV?

What’s going on in the mind of the new consumer?

TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA. 

John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect DogBe a Pack Leader, and Cesar’s WayA Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA. 

John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect DogBe a Pack Leader, and Cesar’s WayA Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.

John Butman is an established business author and journalist. He has contributed on over twenty titles, many of which were New York Times and Boston Globe bestsellers. He graduated from NYU with a degree in film. He currently lives in Concord, MA. 

John H. Mayer is a character actor whose voice has been heard on numerous commercials, animated programs, audio books and narrations including E! Entertainment’s Celebrity Profiles. John was a five-year member of the Groundlings comedy theater company in Los Angeles. Recent BOT recordings include Cesar Millan’s How to Raise the Perfect DogBe a Pack Leader, and Cesar’s WayA Voyage Long and Strange by Tony Horwitz, and American Lightening by Howard Blum.

Gift memberships

Gift audiobooks to anyone in the world from the comfort of your home. You choose the membership (3, 6, or 12 months/credits), your gift recipient picks their own audiobooks, and local bookstores is supported by your purchase.

Start gifting Libro.fm app with a bow