Have a Gift or Promo Code? Get Started
Price:

$24.50 USD

Get for Free with Membership

Fanocracy

Turning Fans into Customers and Customers into Fans

By David Meerman Scott, Reiko Scott & Tony Robbins
Narrated by David Meerman Scott, Reiko Scott & Byron Wagner / 8 hours 26 minutes

Wall Street Journal bestseller

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
 
·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference
 
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

  Add to Your Wish List

Almost ready!

In order to save audiobooks to your Wish List you must be signed in to your account.

      Log In       Create Account
Gift

Gift Audiobook Memberships

You pick the duration—1, 3, 6, or 12 months—they pick the audiobooks. Buying gifts from your local bookstore has never been so easy.

Gift Now